TL;DR
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with selections ranging from moss and historical greens to earthy browns, soft blues and warm pale wood tones. The choices reflect each brand’s palette and design framing; they are not a single industry-wide forecast.
Paint and wood-stain brands have announced a varied group of 2027 Colors of the Year, including moss and heritage greens, earthy browns, muted blues and a light oak stain. The selections, gathered in a House Beautiful report, show how individual companies are framing next year’s home-color trends, rather than establishing one official industry-wide choice.
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The 10 selections span both paint and wood stain. Among the blues, Valspar named Cottage Door (8004-38E), a cool, mid-toned blue it describes as a “new era neutral,” while Glidden selected Artifact (PPG10-16), a smoky blue with gray and turquoise undertones. Clark+Kensington’s Vantage Point (38B-4) is a slightly dusty blue inspired by a clear sky. House Beautiful’s report presents these shades as versatile, subdued options; that characterization reflects the companies’ descriptions, not an independent assessment.
Green selections include Behr’s Grounded (T27-01), a moss- and olive-inspired shade with brown undertones, and Benjamin Moore’s Webster Green (HC-130), a mid-tone green with historical references. Sherwin-Williams and HGTV Home chose Celery (SW 6421), a soft, earthy green-yellow described as inspired by a garden patch. Dutch Boy Paints moved toward warmer territory with Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
Brown and natural-material tones round out the list. Little Greene selected Marle (355), a brown from its Colour Scales collection, while Dunn-Edwards named French Press Coffee (DEBN07), a deep brown with plum undertones. Minwax, which specializes in wood stains, chose Pickled Oak (MW260), an ultra-light shade intended to bring out natural wood grain. The different products and color systems mean these choices are not direct equivalents: some are wall paints, while Pickled Oak is a stain.
A Broader Palette for Home Updates
The announcements give homeowners and designers an early view of the colors brands are promoting for interiors in 2027. The mix is broader than a single dominant hue: greens and blues sit alongside substantial browns, an earthy orange and a pale wood finish. For readers planning a room refresh, the list offers options across paint and stain, but a “Color of the Year” designation is a company selection, not a guarantee that a shade will become a widespread consumer trend.
Several brands connect their choices to comfort, nature and well-being. Behr says Grounded draws on the sheltering quality of moss and olive; Sherwin-Williams points to interest in wellness and bringing nature indoors; and Dunn-Edwards frames French Press Coffee around the comfort of a familiar morning ritual. These are the companies’ explanations for their palettes. They do not establish that the colors produce specific mental-health effects or that consumers broadly share the preferences described.
The list may also help readers compare how brands interpret similar design language. A subdued blue can be presented as a neutral, while green shades range from soft celery to deeper historical tones. Brown selections vary from a complex interior paint to a light wood stain. The useful takeaway is the range of approaches—not a requirement to adopt any one shade.
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How the 2027 Palette Is Taking Shape
Color-of-the-year announcements are made by individual manufacturers and retailers, which select and name shades for their own products. House Beautiful’s roundup records the brands and color codes reported so far; it does not identify a single body that chooses a unified annual color for the home-design industry. The selections therefore should be read as brand-specific announcements, not a consensus forecast.
The companies also offer different rationales. Benjamin Moore says Webster Green was first launched in 1976 and draws on design associated with the 18th and 19th centuries. Little Greene’s Marle comes from its recently launched Colour Scales collection. Minwax’s Pickled Oak is a stain rather than a conventional wall-paint color. Those product details matter when comparing the list: the shades serve different surfaces and design purposes.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.”
— Kayla Kratz, head of color at Behr
Which Shades Will Gain Wider Use
The roundup does not establish which colors will be most popular with consumers, how the listed shades compare in sales, or whether the palette reflects broader market data. House Beautiful cites data shared with it that about 77 percent of Americans report feeling overwhelmed by daily demands, but the report does not provide further detail here about the survey’s sample, date or method. That figure should not be treated as proof that stress is driving color choices.
It is also unclear whether more brands will announce 2027 selections and when any additional choices will be published. The current list is described as covering colors announced “so far,” so it may not represent every company’s plans. Brand statements about comfort, wellness and design direction remain their own interpretations, rather than independently verified outcomes.
More Brand Picks May Follow
Readers can watch for further brand announcements and updates to the roundup as manufacturers release their 2027 selections. For now, the reported color codes allow shoppers to identify the specific shades, but the source does not give a common release calendar or say when every listed product will be available in every market.
Anyone considering a color can compare a sample with the room’s lighting, finishes and furnishings before committing to a larger project. The announced selections are starting points for design decisions; they do not determine which colors will suit a particular home or how widely each will be adopted.
Key Questions
Which colors are included in the 2027 list so far?
The roundup includes Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green. They come from paint and wood-stain brands, and the list may not include every future announcement.
Are these selections one official industry-wide Color of the Year?
No. Each listed shade is a brand’s own selection. The roundup does not identify an industry body that chooses one shared color for all paint and home-design companies.
Which colors are browns or wood tones?
Little Greene selected Marle, and Dunn-Edwards selected French Press Coffee, both brown paint shades. Minwax’s Pickled Oak is an ultra-light wood stain, so it is a different type of product.
Do the announcements prove that green and brown will be the biggest trends?
No. The list shows what these brands selected, but it does not provide consumer sales, preference data or a market-wide comparison to confirm which colors will be most popular.
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