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Apartment Therapy senior home editor Zee Krstic published a bath-towel shopping guide based on testing 18 towels and sheets. The report names Boll & Branch’s Turkish Ultra Plush Bath Towel its best overall pick, while noting that performance varied by product and that prices were accurate when the guide was published.
Apartment Therapy published a bath-towel buying guide by senior home editor Zee Krstic, who says they tested 18 towels and sheets through regular use and repeated washing. The report names Boll & Branch’s Turkish Ultra Plush Bath Towel its best overall pick, giving readers a firsthand comparison of softness, absorbency, durability and price across products.
Krstic says the testing ran for two months, with towels used and washed as often as twice daily; one product had been used for more than a year. The review says the leading options remained soft, fluffy and absorbent over the test period rather than becoming scratchy, flat or worn. The article does not identify all 18 products or give a full account of each testing schedule in the supplied material.
The guide’s best overall selection is Boll & Branch’s Turkish Ultra Plush Bath Towel, listed at $79 when the report was published. Krstic describes it as substantial and plush, says it retained its softness and heft after multiple washes, and notes its generous size and 10 neutral color options. The report’s price caveat says listed prices were accurate at publication and may change.
The quick overview also names Quince as the budget pick and Hommey as the plush pick. The supplied source excerpt does not provide their prices or detailed test results, so those comparisons cannot be described further here. Apartment Therapy says it independently selects products and may earn a commission if readers buy through its links.
How the Towels Were Compared
The report focuses on a practical trade-off for shoppers: a towel can feel luxurious when new yet perform poorly after frequent use. Krstic says the test considered whether products kept their softness, absorbency and shape after washing, rather than judging them only by their first impression. That makes the findings relevant to readers choosing towels for everyday use, where drying time, durability and feel all affect value.
The recommendations are editorial evaluations, not laboratory findings. The supplied material describes hands-on use but does not provide standardized absorbency measurements, controlled comparisons, or a detailed scoring system. Readers should treat the picks as one editor’s product testing, with the best option depending on priorities such as price, plushness, towel weight and how quickly a towel dries.
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From Beach Towels to Daily Use
Krstic frames the review around replacing inexpensive beach towels that, they say, had to be replaced roughly every six months. The guide argues that beach towels may not serve as well as bath towels for regular drying, while emphasizing that a higher price alone does not prove better performance. The test aimed to find products that balanced a soft, resort-like feel with routine practicality.
The article also outlines several towel constructions and fibers that can affect feel and care. Cotton is the familiar choice; the guide distinguishes types such as Egyptian, Pima and Supima cotton, and also discusses Turkish cotton, waffle weaves, linen and bamboo-derived fabrics. These descriptions offer background for shoppers, but they do not establish that any fiber or weave will outperform all others in every household. The review’s central evidence is the editor’s reported use and washing of the tested products.
“I put 18 different bath towels and sheets through their paces”
— Zee Krstic, Apartment Therapy senior home editor
Limits of the Published Test
The supplied report does not list all 18 tested products, explain how many times each towel was washed, or give controlled measurements for absorbency and drying speed. It also does not provide the full product descriptions and prices for the Quince and Hommey picks. The stated $79 price for Boll & Branch reflects the article’s publication-time listing and may no longer be current.
The report’s observations about softness and durability reflect Krstic’s testing experience; the source material does not establish that every buyer will get the same results. It also does not provide independent verification of manufacturers’ material or sustainability claims. The supplied excerpt ends during its discussion of towel fibers, so additional criteria and recommendations may appear in the full guide.
Check the Full Buying Guide
Readers considering a purchase can consult Apartment Therapy’s full guide for the complete product list, care details and any additional category recommendations. Before buying, they should check the current price, dimensions, material and care instructions with the retailer, since the source says prices were accurate only at publication. The supplied material does not announce further testing or a scheduled update to the guide.
Key Questions
How many towels did the review test?
Apartment Therapy editor Zee Krstic says they tested 18 bath towels and sheets. The report says testing lasted two months, with one item used for more than a year.
Which towel was named best overall?
The guide names Boll & Branch’s Turkish Ultra Plush Bath Towel its best overall pick. It was listed at $79 when the article was published.
What were the other category picks?
The supplied overview names Quince as the budget pick and Hommey as the plush pick. It does not include their prices or detailed test findings.
Were the results based on laboratory testing?
The source describes repeated use and washing by an editor, not laboratory testing. It does not provide standardized measurements or a full scoring method, so the recommendations are best understood as editorial product evaluations.
Source: apartmenttherapy.com
